BRANDING + CREATIVE SERVICES
BRAND FOUNDATIONS
Define company archetypes, and the “Company Difference”
Define + develop mission, vision, values, manifesto
Define a muse
Define whitespace opportunities
Curate brand mood boards
Color palette development
Logo + Identity development
Tagline conceptual + development
Photoshoot (lifestyle/laydown) conceptual + planning, creative brief, model selection
BRAND DEVELOPMENT
Brand Guidelines development + creation
Packaging comp shop
Packaging conceptual, design + development
Campaign development + creation
Creative campaign conceptual - look/feel/voice/headlines
Campaign mood boards
Campaign font treatments
Campaign color palette
Overall asset architecture + strategy for GTM multi-channel execution
BRAND EXECUTION
Campaign execution
Online creative assets - web banners, ads, eblasts, ecomm + social assets, etc.
Offline creative assets - retail/wholesale POP + in-store signage, postcards, mailers
Look book/Brand book
Pitch deck
Retail in-store + window displays
Trade show + Pop-up shop design
Website/email/social media design + development
Loyalty + rewards design
PRODUCT DESIGN + DEVELOPMENT
PRODUCT FOUNDATIONS
Initial engagement, kickoff + product brief analysis
Competitive analysis
Define whitespace opportunities
Assortment analysis/sku count proposal
Timing + action
PRODUCT DEVELOPMENT
Trend + market research
Mood board design to inform concepts
Color palette development
Materials + finishes concepts/development
Packaging concepts + development (if applicable)
Initial product concepts + design
Print/pattern concepts + design
PRODUCT EXECUTION
Translate concepts into 3D renderings for client approval
Design + technical spec packs for initial product sampling
Vendor communication and collaboration throughout entire development process to ensure finalized products meet margin and costing goals
Final proposed assortment curation